TikTok is introducing a fresh option that permits them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the company revealed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread launch. This development coincides with a increase in AI content, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising content creators on another major platform primarily display clips produced artificially. A significant portion of this output is considered “AI slop”, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from AI artwork to science explainers, and we intend to provide users the option to increase or decrease of that, based on their own choices,” said a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its service identified as artificially created. In total, more than 100 million media items are submitted to the app daily, making clips made by AI a limited part of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the amount of artificial media they see by accessing the content preference feature in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the tool encompass politics, style, beauty, and dance.
AI Disclosure Rules
Its guidelines require content makers to tag convincing AI-made content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its terms of service.
In addition, the platform will from now on apply an artificially created tag to content created with its own AI tools, or identified by an collaborative effort for recognizing artificial media. This action is intended to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a two million dollar awareness program for experts and institutions to produce educational content about ethical AI use. This initiative will benefit educational bodies specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, amid controversy over plans to lay off a large number of content moderators in the UK. The company is set to eliminate hundreds of positions in its content moderation team in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
